Topics Relating to sales techniques and models for hardware and solutions sales
Is Your Personal Brand as Strong as Your Business Brand?
Branding is a fundamental principle of marketing, but with social media blurring the line between our business identities and our personal lives, today’s sales leaders need more than just a strong business brand. They need a strong personal brand as well.
Seven Social Steps You Can Use To Help Crush Your Sales Quota
For today’s sales reps, the use of social is essential in order to nurture, grow and ultimately meet – or crush – their sales quotas. These 7 steps to social selling can help sales reps augment their prospecting efforts and drive more sales revenue.
Stop Selling Ice Cubes to Eskimos
Smart marketers know that finding the right customer for the product means going well beyond the concept of “anyone who has money.” For Xerox channel partners, that means it’s essential to target those industries that continue to consume print at record rates. Here are some of them.
Print Tech: The Secret Weapon in IT Solution Sales
More partners are discovering that print technologies can enrich their most important IT propositions —and give them an edge. Here’s how print technologies can become your secret weapon to IT solutions sales.
What’s the Right Light Production Content for Channel Partners to Share on Social Media?
Is your social media driving traffic – or driving prospects away? Feeds that constantly self-promote or focus solely on machine releases and on “special offers” can ultimately do more harm than good. Here’s how to know whether you’re creating content your audience wants to read.
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