Inbound marketing is a powerful, long-term method for driving demand and bringing in leads and has stood the test of time because it works. However, in order to use it successfully, it’s important to invest in the right type of content, and to amplify it consistently.
Demand generation is fantastic, but without actual leads, a business can’t experience sustained growth. To get the leads you want, you need to think out of the box to give your customers creative, relevant, and unique content they can’t get anywhere else.
With the rise in social media and mobile marketing, many businesses are overlooking the continuing importance of direct mail – to their detriment. Customers continue to respond positively to direct mail, and it remains an effective means of marketing in both the B2B and B2C markets.
“Always be Closing” is the phrase most sales reps have heard repeated time and again, but it only focuses on only one stage of the buyer’s journey. Smart marketers and sales representatives recognize that modern buyers require nurturing at every stage and that they must work together to “Always be Helping” buyers.