Channel Partner Connection

Connecting Xerox technology with your unique capabilities to innovate how SMBs can work better

4 Content Marketing Steps to Inbound Marketing Success

Jun 19, 2017|Business Development, Marketing, Sales, Selling|

Inbound marketing is a powerful, long-term method for driving demand and bringing in leads and has stood the test of time because it works. However, in order to use it successfully, it’s important to invest in the right type of content, and to amplify it consistently.

How to Use Social Listening to Boost Customer Experience

Jun 15, 2017|Customer Service, Marketing, Sales, social media|

At this very moment, millions of consumers are voicing opinions about brands, products, and services on social media. Social listening can help you use these conversations to grow your business and improve your customer experience by helping you shape your content strategy, uncover growth opportunities, and discover insights you can’t access any other way.

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    Creative Lead Generation Ideas Most People Don’t Think About

Creative Lead Generation Ideas Most People Don’t Think About

Jun 12, 2017|Business Development, Marketing, Sales|

Demand generation is fantastic, but without actual leads, a business can’t experience sustained growth. To get the leads you want, you need to think out of the box to give your customers creative, relevant, and unique content they can’t get anywhere else.

8 Reasons Direct Mail is Critical in B2B Marketing

Jun 8, 2017|Best Practice, Marketing, Sales|

With the rise in social media and mobile marketing, many businesses are overlooking the continuing importance of direct mail – to their detriment. Customers continue to respond positively to direct mail, and it remains an effective means of marketing in both the B2B and B2C markets.

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    Why “Always be Helping” is the New “Always be Closing”

Why “Always be Helping” is the New “Always be Closing”

Jun 5, 2017|Business Development, Sales, Security|

“Always be Closing” is the phrase most sales reps have heard repeated time and again, but it only focuses on only one stage of the buyer’s journey. Smart marketers and sales representatives recognize that modern buyers require nurturing at every stage and that they must work together to “Always be Helping” buyers.