Channel Partner Connection

Helping businesses that sell print technology and services win new business, strengthen existing customer relationships, build loyalty and increase sales.

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    Darren Cassidy Nominated to CRN’s Channel Madness Tournament of Chiefs

Darren Cassidy Nominated to CRN’s Channel Madness Tournament of Chiefs

Mar 15, 2018|Technology|

CRN is holding its fourth annual Channel Madness Tournament of Chiefs, and Xerox’s own Darren Cassidy, President of Xerox’s US Channels Group, has been selected as one of 32 executives that will be featured in the competition. Have you built your bracket yet?

Print Tech: The Secret Weapon in IT Solution Sales

Mar 12, 2018|Channel Partners, Managed Print Services, Selling|

More partners are discovering that print technologies can enrich their most important IT propositions —and give them an edge. Here’s how print technologies can become your secret weapon to IT solutions sales.

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    What’s the Right Light Production Content for Channel Partners to Share on Social Media?

What’s the Right Light Production Content for Channel Partners to Share o...

Mar 8, 2018|Channel Partners, Marketing, Selling|

Is your social media driving traffic – or driving prospects away? Feeds that constantly self-promote or focus solely on machine releases and on “special offers” can ultimately do more harm than good. Here’s how to know whether you’re creating content your audience wants to read.

Stack the Odds…Cement Customer Loyalty

Mar 5, 2018|Channel Partners, Print Supplies|

Reseller partners unknowingly invite problems into their business when they “gamble” on selling bargain-brand toner cartridges. Sticking to selling original equipment manufacturer (OEM) can help your customers earn rewards, and more importantly, keep them happy and loyal.

Cyber Security – It’s Not Just One Thing

Mar 1, 2018|Security|

The cost of cybercrime is expected to rise to $6 trillion by 2021, putting your customers’ sensitive business data at the core of a lucrative criminal business model that is evolving and changing every day. In this post, we’ll explore how you can help to protect them while growing your business at the same time.