The New Xerox Brand Campaign and What it Means For Our Channel Partners

John Corley - inspired by Xerox channel partners
John Corley – inspired by Xerox channel partners
On September 1st, we debuted the new Xerox brand campaign and our corresponding new SMB value proposition. Missed it? Here’s what you need to know.

We’re seeing shifts in the marketplace with the convergence of IT and print. Productivity is becoming increasingly important and customers are demanding more value. This creates new opportunities for us, and for our channel partners; opportunities we’re perfectly poised to capture.

Work Can Work Better

From the beginning, Xerox has been all about the intersection of people and technology. The question we’re answering with our new brand campaign is, how do you make the person more productive, and not just the machine? Our new message is Work Can Work Better and it’s NOT just about Xerox. It’s all about improving work.

What this means for Xerox channel partners

In developing our new value proposition, the question we had to ask ourselves here in Channel Partner Operations (CPO) was, “How can we take this notion of improving the flow of work and apply it to Small and Medium Sized Businesses (SMB)? How can SMBs work better?” The answer? Through you, our channel partners. We’ve created the tools that make work repeatable, automated, and simple. Now it’s up to you, our channel partners, to add the final piece: making it personal.

Innovate to Grow

This is where Innovate to Grow comes in. Innovate to Grow gives our channel partners tools to help their customers unlock hidden potential in their Xerox devices. Customers can grow their business with improved productivity, personalization, and security. It arms channel partners with tools like talk tracks, videos and presentations to accelerate sales of Light Production and Xerox® ConnectKey® devices, as well as Xerox Managed Print Services (MPS) offerings.

Introducing the Partner Solutions Playbook

To help with selling personalized solutions the new Partner Solutions Playbook** shows exactly how channel partners can use Xerox assets to build repeatable, automated and customized workflows that address their customers’ daily business needs.

**The Partner Solutions Playbook is available to Xerox channel partners from the Xerox Channel Partner Portal.

Channel partner success in the press

As you can see from the press and analyst response below, channel partners are succeeding with Xerox, and they’re setting an example that all Xerox channel partners can follow. Read their stories. Talk with them and learn more about the apps they’ve created and what it’s done to drive growth and recurring revenue for their businesses. You’ll see that these apps are built for simple customization and big returns. And best of all, you don’t have to be a big business to achieve results this big.

Southern Solutions – Contact Us App

In this piece from CRN, Josh Justice of Southern Solutions talks about the huge success his company has achieved with their Contact Me app. Justice said “My app business has created a recurring revenue stream for us. It has already increased our monthly recurring revenue by 10 to 15 percent.” As the first US solution provider participating in the Xerox Certified Personalized Application Builder and Authorized Developer program, Southern Solutions has had great success with the creation of the Contact Us App, which allows customers to communicate directly with its Sales team.

Precision Document Solutions – Custom workflow for hospitals

In this article, from Wirth Consulting, our Partner success stories once again take center stage with a success story from Steve Jenkins of Precision Document Solutions. They successfully developed custom workflow software for PCs and Xerox MFPs to help hospitals expedite the admission process, monitor patient progress, track service wait times, and initiate the payment process, making the flow of critical information between doctors and patients more efficient and secure.

You can also see more coverage from Industry Analysts, Inc. ; ENX Magazine; and the Imaging Channel.

Becoming a Xerox channel partner

The Innovate to Grow program and the Xerox brand represents a huge opportunity for all of us to grow and thrive. I’m inspired by how our expanding channel partner network is using Xerox technology as a way to make work better for their customers and for their business. If you are a technology channel partner looking for ways to make your innovative ideas a reality, download the Xerox Global Partner Program guide today, and let us have a conversation – together we can do amazing things for our customers.

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  1. […] Back in September, I shared news about the Innovate to Grow initiative which accompanied Xerox’s new brand campaign. […]

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