CRN has awarded Xerox its prestigious 5-Star Award, which recognizes an elite subset of Partner Program Guide applicants who offer solution providers the best partnering elements in their channel programs. Xerox’s Global Partner Program is featured here in the CRN 2017 Partner Program Guide. The detailed listing is an excellent resource for new and potential channel partners and covers a wide range of information. The 5-Star rating is bestowed on programs whose overall rating is among the elite, and Xerox is proud to be considered in that number.

Both Xerox and its channel partners have even more to celebrate, as Xerox has also announced plans to grow its U.S. print-focused partners by 25%. The announcement is a logical next step as Xerox aims to earn more share in the SMB market through the effort and support of its channel partners. Darren Cassidy, president of Xerox’s U.S. channel unit has emphasized that Xerox is going to great lengths to ensure that they are focused on building up areas that hold the greatest opportunity.

Partners can expect more robust and enduring incentives, the kind that go beyond the deal of the day and instead are designed to generate consistent revenue streams that can truly help partners grow their business. Tools like the industry leading PRM system and the launch of an advanced portal-based dynamic interface are expected to help Xerox recruit new partners and reinvigorate existing partners.

Partners can also expect a wealth of new and exciting products and solutions to promote. In March, Xerox kicked off the largest product launch in its 110-year history. The fresh, new line of ConnectKey Technology® enabled products and its open architecture allows partners to innovate the customer experience. With the partner’s intimate knowledge of his customers’ challenges, he is able to provide solutions in 3 ways: with Connectkey’s built-in workflow apps, pre-packed apps, and the ability to create customized apps that solve document workflow challenges, speed up processes, improve security, and more, all depending on the customer’s needs and the partner’s creativity. Those apps can even be licensed for resale to other partners, creating unlimited potential for revenue and growth.

Partners are also excited about the products themselves, which are more than multifunction printers; rather they are true workplace assistants. They enable businesses to boost their productivity and security and even cut costs. The new ConnectKey® enabled devices allow SMBs to translate, share and do so much more beyond copy, print, scan and fax. This new way of thinking about the MFP helps channel partners boost their revenue and drive growth, thanks to their strong value proposition for SMBs. This portfolio, combined with Xerox’s CRN 5-star status, and Xerox’s plan to add more partners, makes this a hugely exciting time for channel partners looking to grow and thrive by partnering with one of the world’s most recognizable brands.

Become a Xerox Channel Partner

Contact your Xerox account manager, or review the Xerox Global Partner Program and apply to become a Xerox channel partner today, to find out how we will help grow your business.

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