Business Development, Customer Service, Marketing, Social Media

Why Customer Experience Matters

It’s easier to sell to existing customers than to win new ones. That’s why smart companies…

February 18, 2019 | 0 comments

Business Development, Marketing, Selling

Updating Marketing Materials

A look at how to update your marketing materials or start a conversation with your customers…

January 24, 2019 | 1 comment

Best Practice, Channel Partners, Marketing

Better ways to market to your production customers

What would happen if there were no road signs? Imagine if drivers had no indication of…

December 6, 2018 | 0 comments

Best Practice, Business Development, Channel Partners, Global Partner Program, Managed Print Services, Marketing

Channel Partner Marketing Toolkits

From a new partner portal and a continually evolving app portfolio, to partner enablement tools, Xerox…

November 12, 2018 | 2 comments

Best Practice, Business Development, Channel Partners, Marketing, Selling

Finding Growth in Different Markets

Too many salespeople think their target customer is “anyone with money”. For channel partners who want…

October 18, 2018 | 0 comments

Marketing, Sales, Selling

Samples Are Sexy

Samples are sexy – and they sell! Find out why so many printing companies are sending…

September 10, 2018 | 0 comments

Best Practice, Marketing, Sales

Win New Business with LinkedIn

Salespeople cite prospecting as their #1 challenge when ranking the most difficult parts of the sales…

August 30, 2018 | 0 comments

Channel Partners, Marketing, Selling

3 Conversation Starters

Good content marketing engages customers by focusing on topics that matter to them. Here are three…

August 13, 2018 | 0 comments

Best Practice, Channel Partners, Marketing, Sales, Social Media

4 Ways to Engage Your Prospects

It takes a lot of effort to make contact with a prospect these days. A channel…

July 19, 2018 | 0 comments