Marketing

Topics relating to marketing strategies and techniques for owned, paid and earned media

How Buyer Personification Drives Demand Generation

By |Apr 17, 2017|

Websites are responsible for the lion’s share of the rapport building and information delivery. In order to understand and develop effective marketing strategy for modern buyers, we first need to conduct a bit of research and create buyer personas.

3 Social Media Hacks for Marketing Success

By |Feb 23, 2017|

Today, social media is prevalent and necessary. Not essential, maybe — it is possible to do business without it, but it certainly is better to have.

Digital Marketing Will Reshape Your Business in 2017

By |Nov 10, 2016|

Back in the day, a company’s brand and product messages could be tightly controlled through carefully-placed adverts, public relations and executive meetings. But digital marketing has triggered a revolution and a free-for-all. So has your print business changed shape to adapt?

Are you Reaching the Right Audience?

By |Oct 31, 2016|

It’s easy to waste money on digital marketing, fail to engage your target audience and end up with a woeful return on investment. So how can you connect with the right people in the right way with the right tools — and get results?

Marketing: Are You Keeping Pace With Change?

By |Sep 5, 2016|

What’s the best use of your marketing budget today? Small and Medium Businesses (SMBs) that follow traditional marketing tactics may be getting a shock right now: the old levers don’t work so well any more. But why the change — and what can you do to win more new customers?