Topics relating to marketing strategies and techniques for owned, paid and earned media
A picture may be worth a thousand words but one-minute of video is worth 1.8 million words. Add in the fact that mobile devices have now surpassed computers as the main entry point to the Internet, and that users prefer visuals, and it’s easy to see why video has become a staple of content marketing.
Blogging can make it more likely that people searching the internet will find you and your product. Here are five reasons to consider blogging, and why it’s an important part of content marketing.
Inbound marketing is a powerful, long-term method for driving demand and bringing in leads and has stood the test of time because it works. However, in order to use it successfully, it’s important to invest in the right type of content, and to amplify it consistently.