Marketing

Topics relating to marketing strategies and techniques for owned, paid and earned media

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    Six Techniques to Make Your Website Attractive to Search Engines

Six Techniques to Make Your Website Attractive to Search Engines

By |Sep 21, 2017|

Think of your website as the front door to your business. It may even be the most important business asset you have, which is why simply building a website is not enough. How you build your website can make the difference between being found by your customers, or being overlooked by search engines altogether.

Six Marketing Lessons I’ve Learned Firsthand

By |Sep 7, 2017|

When it comes to creating a firm brand identity, many channel partners struggle to be patient. A firm brand identity is critical to successful lead generation- even if the ROI isn’t so easy to measure.

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    Why You Need to Think “Local” When it Comes to Your Website

Why You Need to Think “Local” When it Comes to Your Website

By |Aug 28, 2017|

With 11.6 billion mobile-connected devices predicted to be roaming the earth by 2020, adopting local search and mobile marketing strategies is crucial to inbound marketing success.

How to Market Smarter – Lead Nurturing 101

By |Aug 24, 2017|

Lead generation is critical for business growth, but if 98% of all Marketing Qualified Leads (MQLs) never buy, what is a business owner to do? Categorizing leads and strategically nurturing them are an effective way to successfully beat those odds.

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    Top Marketing Trends for Channel Partners to Leverage in 2017

Top Marketing Trends for Channel Partners to Leverage in 2017

By |Aug 7, 2017|

Once perceived as a promotional and broadcasting tactic, marketing is now the primary growth engine for most organizations. No matter what the size of your business, it is critical to understand the current marketing trends and position your business accordingly.