Topics relating to marketing strategies and techniques for owned, paid and earned media
Think of your website as the front door to your business. It may even be the most important business asset you have, which is why simply building a website is not enough. How you build your website can make the difference between being found by your customers, or being overlooked by search engines altogether.
When it comes to creating a firm brand identity, many channel partners struggle to be patient. A firm brand identity is critical to successful lead generation- even if the ROI isn’t so easy to measure.
Lead generation is critical for business growth, but if 98% of all Marketing Qualified Leads (MQLs) never buy, what is a business owner to do? Categorizing leads and strategically nurturing them are an effective way to successfully beat those odds.