Marketing

Topics relating to marketing strategies and techniques for owned, paid and earned media

The Pros and Cons of Outsourcing Marketing

By |Dec 11, 2017|

Recently, we explored four things to look for when you’re hiring your first marketing resource, which offers excellent tips on understanding what to look for and how to vet candidates. In this post we’ll explore the pros and cons of outsourcing your marketing efforts.

Market Smarter: Podcasts 101 for Xerox Channel Partners

By |Nov 2, 2017|

Savvy marketers are turning to less developed tactics to drive demand through content. Welcome to podcasting, an auditory avenue Xerox channel partners can use to reach prospects when they’re multitasking.

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    Set the Page Free in the Modern Workplace: A Marketer’s Personalized Touch

Set the Page Free in the Modern Workplace: A Marketer’s Personalized Touch

By |Oct 26, 2017|

Be it person-to-person, machine-to-machine, machine-to-person or vice-versa, the page is anything that holds useful information. When working with a diverse demographic you need to make sure you adapt your communication methods depending on who you are trying to contact and the nature of the message.

Best Practices for Hiring Your First Marketing Resource

By |Oct 12, 2017|

Unless you have strong marketing acumen, knowing what type of marketing candidate is most likely to succeed can be tricky. A few simple tips can help you learn what to look for and how to vet potential marketing candidates who can help your business succeed.

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    How Xerox Channel Partners Can Reap Big Benefits from Email Marketing

How Xerox Channel Partners Can Reap Big Benefits from Email Marketing

By |Oct 9, 2017|

Email is 40 times better at customer acquisition than social media and with an average of $38 earned for every $1 spent. But thanks to changes in the buyer’s journey, advances in technology, and user thresholds for noisy inboxes, email strategy and etiquette is changing.