Marketing

Topics relating to marketing strategies and techniques for owned, paid and earned media

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    5 Top Marketing Challenges for Xerox Small Business Partners

5 Top Marketing Challenges for Xerox Small Business Partners

By |Jul 24, 2017|

In a world where instant gratification is the new norm, it takes stamina to consistently execute on an inbound marketing strategy. That’s true for Xerox channel partners as well as their customers. Here are the top challenges you share, and how to overcome them to drive results.

The Shifting Role of Video Marketing in 2017

By |Jul 20, 2017|

A picture may be worth a thousand words but one-minute of video is worth 1.8 million words. Add in the fact that mobile devices have now surpassed computers as the main entry point to the Internet, and that users prefer visuals, and it’s easy to see why video has become a staple of content marketing.

5 Advantages of Content Marketing

By |Jul 10, 2017|

Blogging can make it more likely that people searching the internet will find you and your product. Here are five reasons to consider blogging, and why it’s an important part of content marketing.

5 Blogging Tactics that Produce the Best Results

By |Jun 26, 2017|

Finding time to write and publish blogs consistently presents a challenge for 51% of marketers. If you’re among them, these 4 elements can help you improve chances of long-term ROI and significantly and positively impact SEO.

4 Content Marketing Steps to Inbound Marketing Success

By |Jun 19, 2017|

Inbound marketing is a powerful, long-term method for driving demand and bringing in leads and has stood the test of time because it works. However, in order to use it successfully, it’s important to invest in the right type of content, and to amplify it consistently.