Topics relating to marketing strategies and techniques for owned, paid and earned media
Websites are responsible for the lion’s share of the rapport building and information delivery. In order to understand and develop effective marketing strategy for modern buyers, we first need to conduct a bit of research and create buyer personas.
It’s easy to waste money on digital marketing, fail to engage your target audience and end up with a woeful return on investment. So how can you connect with the right people in the right way with the right tools — and get results?
What’s the best use of your marketing budget today? Small and Medium Businesses (SMBs) that follow traditional marketing tactics may be getting a shock right now: the old levers don’t work so well any more. But why the change — and what can you do to win more new customers?