Topics relating to marketing strategies and techniques for owned, paid and earned media
Recently, we explored four things to look for when you’re hiring your first marketing resource, which offers excellent tips on understanding what to look for and how to vet candidates. In this post we’ll explore the pros and cons of outsourcing your marketing efforts.
Unless you have strong marketing acumen, knowing what type of marketing candidate is most likely to succeed can be tricky. A few simple tips can help you learn what to look for and how to vet potential marketing candidates who can help your business succeed.
Email is 40 times better at customer acquisition than social media and with an average of $38 earned for every $1 spent. But thanks to changes in the buyer’s journey, advances in technology, and user thresholds for noisy inboxes, email strategy and etiquette is changing.