McNall Mason

Channel Maven Consulting

How Company Culture Affects Your Bottom Line

By |Nov 9, 2017|

Addressing lagging company culture and evolving positive culture is one of the most important factors in business growth. Great culture facilitates positive thoughts about work, which in turn drives productivity and growth while promoting happiness at home.

Market Smarter: Podcasts 101 for Xerox Channel Partners

By |Nov 2, 2017|

Savvy marketers are turning to less developed tactics to drive demand through content. Welcome to podcasting, an auditory avenue Xerox channel partners can use to reach prospects when they’re multitasking.

6 Tips to Improve the Performance of Your Sales Team

By |Oct 30, 2017|

Business development has shifted from salespeople driving revenue while marketing drives awareness to today’s buyer-lead journey. In order to succeed businesses must implement tactics that garner better results in a buyer-driven market.

Best Practices for Hiring Your First Marketing Resource

By |Oct 12, 2017|

Unless you have strong marketing acumen, knowing what type of marketing candidate is most likely to succeed can be tricky. A few simple tips can help you learn what to look for and how to vet potential marketing candidates who can help your business succeed.

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    How Xerox Channel Partners Can Reap Big Benefits from Email Marketing

How Xerox Channel Partners Can Reap Big Benefits from Email Marketing

By |Oct 9, 2017|

Email is 40 times better at customer acquisition than social media and with an average of $38 earned for every $1 spent. But thanks to changes in the buyer’s journey, advances in technology, and user thresholds for noisy inboxes, email strategy and etiquette is changing.