Addressing lagging company culture and evolving positive culture is one of the most important factors in business growth. Great culture facilitates positive thoughts about work, which in turn drives productivity and growth while promoting happiness at home.
Business development has shifted from salespeople driving revenue while marketing drives awareness to today’s buyer-lead journey. In order to succeed businesses must implement tactics that garner better results in a buyer-driven market.
Unless you have strong marketing acumen, knowing what type of marketing candidate is most likely to succeed can be tricky. A few simple tips can help you learn what to look for and how to vet potential marketing candidates who can help your business succeed.
Email is 40 times better at customer acquisition than social media and with an average of $38 earned for every $1 spent. But thanks to changes in the buyer’s journey, advances in technology, and user thresholds for noisy inboxes, email strategy and etiquette is changing.