Topics Relating to sales techniques and models for hardware and solutions sales
Business development has shifted from salespeople driving revenue while marketing drives awareness to today’s buyer-lead journey. In order to succeed businesses must implement tactics that garner better results in a buyer-driven market.
Innovation continues to drive behavioral changes in today’s workplace. It is an exciting time to be part of today’s office printing evolution as we pinch, swipe, tap and speak to our printers and MFPs – not just our smartphones and tablets.
Email is 40 times better at customer acquisition than social media and with an average of $38 earned for every $1 spent. But thanks to changes in the buyer’s journey, advances in technology, and user thresholds for noisy inboxes, email strategy and etiquette is changing.