Articles showcasing best practice from Xerox Channel Partners
Why Channel Partners Shouldn’t Talk About Presses
Yes, you read that headline correctly. But how can you sell something without talking about it? In a crowded market, the conversation has to be about more than the press itself. Here’s how to shift the dialogue in your favor.
Three Tips for Running a Successful Event for Your Light Production Customers
There are two types of customer events: successful, and unsuccessful. In this post, we’ll give you three tips for making your next light production customer event successful and satisfying.
It Takes a Village: How to Build the Right Bid Support Team
To enable a successful sales team, you need to have the right support team behind them. But what support does your team need? And who are the right people to provide it? This post looks at the key components of a strong bid, and how team members can work together seamlessly to create one.
The Benefits of a Vertical Approach to Sales
“Taking a vertical approach to sales” is a common refrain among channel partners – but why? This post explores the benefit of target-specific sales versus a one-size-fits-all approach, and what you need to know to succeed at it.
Why Don’t More Channel Partners Market to the Print Industry Using Print?
Most of us send and receive hundreds of emails per day, making it easy – even likely – for our marketing efforts to get lost in the shuffle. Direct mail is not only a great way to cut through the noise, but to showcase the industry we serve.
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