Sales

Sales techniques and models

Stop Selling Ice Cubes to Eskimos

By |Mar 22, 2018|

Smart marketers know that finding the right customer for the product means going well beyond the concept of “anyone who has money.” For Xerox channel partners, that means it’s essential to target those industries that continue to consume print at record rates. Here are some of them.

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    Understanding Your Customer’s Print and Document Management Maturity

Understanding Your Customer’s Print and Document Management Maturity

By |Jan 15, 2018|

Print and document management (PDM) initiatives are a powerfully effective way for businesses to realize significant cost and productivity advantages. This framework can help turn those goals into realities, improving the way your customers work, and helping you grow your revenue in 2018.

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    Three Ways Xerox Channel Partners Can Empower the Digital Workplace

Three Ways Xerox Channel Partners Can Empower the Digital Workplace

By |Jan 12, 2018|

While the concept of digital workplaces is not new, it’s finally reached a tipping point and is fast becoming the marketplace differentiator. Here’s how to start a conversation that will help you better serve your customers.

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    2018 Brings 3 Big Opportunities, 2 Big Challenges for Dealers

2018 Brings 3 Big Opportunities, 2 Big Challenges for Dealers

By |Jan 8, 2018|

Xerox offers a robust MPS portfolio that includes custom training, access to sales and assessment tools, pricing considerations and marketing support.
 We’ve also begun moving tens of thousands of direct accounts to our partners who are better positioned to deliver MPS to the SMB market.

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    How to Find the Right Light Production Prospects to Engage with on Twitter

How to Find the Right Light Production Prospects to Engage with on Twitter

By |Jan 4, 2018|

Smaller companies can often be highly engaged on Twitter. You have surprisingly good opportunities to create a one-to-one dialogue, but first you have to find the right potential clients to engage with.