How Xerox VersaLink® Devices Give Your Customers More of What They Want

As the way we work continues to evolve and change, your customers are now demanding much more from their office devices than just the standard functions of the past. With the frenetic pace at which work moves, easy and reliable connectivity is essential. It is also critical that the machines they rely on offer them so much more than the capability to copy, scan and fax – while still fitting comfortably into their budget.

That’s not all. As mobile workplaces become increasingly common, small and mid-sized businesses (SMBs) need to be able to work the way they want– and from wherever they want – securely and without interruption. They also want the ability to customize their experience based on the demands of their business and their own unique workflows without a complicated learning curve.

The Solution

Always striving to better meet the needs of their customers, Xerox is setting a new standard for competitively-priced office multifunction printers (MFPs) and printers with the groundbreaking Xerox VersaLink® A4 color and mono MFPs and printers designed to meet the complex and ever-evolving needs of today’s SMB customers. These new VersaLink devices are truly the perfect workplace assistant, regardless of office size.

The all-new Xerox VersaLink MFPs and printers offer advanced connectivity and solutions capabilities that make it possible to adapt them over time as your customers’ work environment changes. They are ideal for SMBs, especially those with limited IT support.

With superior connectivity and solutions capabilities, these easy-to-sell MFPs and printers will set new industry price/performance benchmarks by offering your customers excellent value for their money. And better value for your customers means greater stickiness for you.

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Key Components

These new VersaLink devices come with color or mono options, as well as both printer and MFP capabilities, allowing your customers to get exactly what they need. For channel partners familiar with the popular WorkCentre and Phaser products (that’s most of this audience), the Xerox VersaLink C405 color MFP replaces the Xerox WorkCentre 6605, while the Xerox VersaLink® C400 color printer replaces the Xerox Phaser 6600. The Xerox VersaLink® B405 black & white MFP replaces the Xerox WorkCentre 3615. The solutions-centric Xerox VersaLink® B400 printer will sit alongside the Xerox Phaser 3610.

Touchscreen

While your customers have these four distinct options to choose from, they all come equipped with exciting features that offer them a wealth of new capabilities.

For instance, each machine comes with a capacitive 5” tilt-able and customizable color user interface with the same style of finger swipe/pinch control that they’re already using on their smartphone or tablet.

This simple, familiar and efficient style of interaction enables workers to get the job done quicker. These also include easy, personalized access through secure ID so that they can get the job done more securely too.

Mobile & Cloud-Ready

Each new Xerox VersaLink device is mobile & cloud-ready so your customers can enjoy instant connectivity to their mobile devices and cloud services. With optional Wi-Fi and Wi-Fi Direct®, as well as Near Field Communication (NFC) your customers will have the freedom to work when they want, where they want, from a device that they’re comfortable using. Productivity gets an additional boost with apps available through Xerox® App Gallery.

One-Step Scanning

The scan and fax preview feature allows users to preview scanned jobs before sending so they can check for accuracy and add additional pages, while single-pass DADF allows them to speed up workflows by making it possible to scan both sides of a page at the same time – in a single step.

Easy Setup

If your customers don’t have a dedicated IT Department – or simply don’t want to deal with the downtime often associated with the installation of new equipment – the Quick Install Wizards will get them up and running right out of the box with no hassle. They will also love that these machines include time-saving capabilities to speed up sharing and cut workflows with native cloud connectivity.

Security

Xerox VersaLink products also deliver the highest possible level of security at all potential points of vulnerability, with a state-of-the-art security model that ensures compliance and provides stringent oversight, and an integrated card reader bay that enables quick, convenient authentication through USB Card Readers.

The Upshot

With the introduction of Xerox VersaLink MFPs and printers, you’ll be able to give your customers what they really want – maximum value for their investment in a range of offerings that not only meet their unique needs but have the capability to adapt as their needs change.

Existing Xerox channel partners can find sales and marketing materials including email templates, product photography, social media assets and webpage layouts designed to capture the attention of prospects and generate leads on the Xerox Global Partner Portal.

Become a Xerox Channel Partner
Visit the Xerox Global Partner Program (GPP) site and apply to become a Xerox channel partner today. Once accepted, you’ll gain access to success-generating resources such as sales incentive programs, training and certification opportunities, and digital marketing support.

Join our Xerox Channel Partners LinkedIn Group
Looking for more marketing tips and insights from Xerox agents, concessionaires, and document technology partners from across the globe? Join our private Xerox Channel Partners LinkedIn Group to connect and discuss topics like these with your peers.

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