The Top 10 Topics That Got Channel Partners Talking in 2018

Do you ever wonder if other channel partners face the same challenges you do? Do you wonder if they’re focused on the same topics, investing in the same technology, or pursuing the same goals? Today we’re looking back at this year’s most popular posts here at the Channel Connection blog to show you just what channels like yourself searched for, talked about and prioritized in 2018.

It’s no surprise that channel partners of all sizes, geographies and routes to market follow the industry news with a watchful eye. Everyone wanted to keep up with what the industry publications had to say in 2018, and kept close tabs on which companies, products, and solutions were generating the most buzz.

So it reasons that products and services were the next most popular topics, with problem solving and generating new sales via MPS ranking high in search and traffic, and launches of new products like the Iridesse Production Press coming in right behind.

Among other hot topics were new ways to market and to boost sales, and to get the most out of partnering with Xerox.

Here’s a look back at the top 10 posts of 2018. What topics got you talking in 2018? What do you want to hear more about in 2019? Tell us in the comments.

Pete Peterson, President of Xerox Channels, Recognized on CRN’s List of Top 100 Executives Just more than a year after being appointed Xerox’s Global Channel Strategy Leader, President of Xerox Channels, Pete Peterson, was named to CRN’s List of Top 100 Executives. CRN_®, a brand of The Channel Company, annually recognizes leaders from the technology industry who have played an integral role in shaping today’s IT channel.

Just in Time for Back to School: Xerox Gets High Marks on CRN’s 2018 Annual Report Card CRN named Xerox the winner in the Workgroup Color Printers category of CRN®‘s 2018 Annual Report Card (ARC) awards program. The Annual Report Card summarizes results from a comprehensive survey that details solution provider satisfaction across product innovation, support and partnership for the hardware, services and software vendors they team up with.

Tackling the Digital Transformation Challenge with Managed Print The intersection of digital and print was at the heart of the discussions and best practice sharing at the sixth annual Xerox® Partner Print Services Council hosted by Xerox at the IESE Business School in Barcelona. During two packed days, over twenty leading European Xerox Partner Print Services accredited channel partners worked with senior Xerox MPS leaders and reimagined the future of managed print and how to maximize the opportunities digital transformation brings.

3 Ways Sales Professionals Nail New Sales Opportunities Using LinkedIn Inside Hubspot’s State of Inbound 2018, salespeople cite prospecting as their #1 challenge in the sales process. A consistent, systematic approach around prospecting for new business is a priority in order to maintain a healthy sales pipeline. This post by sales expert Larry Levine explores how to do so using LinkedIn.

How the Xerox Iridesse Production Press is a Breakthrough in Speed, Quality, Automation – and Opportunity The Xerox Iridesse Production Press is redefining what people thought a production press could do, creating new levels of expectation around everything from iridescent special effects and simplified workflows to quicker turnaround times and improved economics. Here’s why this device presents a huge opportunity for channel partners.

Putting Your Xerox Partner Manager to Work for You In this post by Darren Cassidy, President of US Channels at Xerox, explains how to leverage your Xerox Partner Manager to make sure that you get as much out of your relationship with them and with Xerox as you possibly can.

Samples Are Sexy The arrival of the right piece of print can make the difference as to whether the prospect responds to a follow-up phone call or e-mail. Sometimes they will even pick up the phone themselves. Many prospects are keen to meet with the printing company to see more samples and find out more about what the printer can do for them.

Channelnomics Recognizes Xerox Security Summit as Top Security Event of 2018 The 2018 Xerox Security Summit offered clear paths for partners to differentiate themselves in a crowded, competitive marketplace, offering value so powerful that Channelnomics has awarded it the title of Best Security Event of 2018.

The Power of Empowerment: How to Motivate Your Sales People to Do More The greatest basketball players, football player, and other athletes will always cite their coach as the key ingredient to their success. In this post, sales expert Larry Levine shares how channel partners can become great coaches and develop great sales professionals.

Five Ways the Print Industry Uses AI from Xerox PriceWaterhouseCoopers predicts that in 2018 AI will finally start doing things, but for AI to come down to earth, it needs to function at its most basic level and this boils down to automating processes – something the print industry has talked about for some time. Here’s how Xerox is making that happen.

Want to hear more about what excites channel partners, and their strategies for success? Join our private Xerox Channel Partners LinkedIn Group to connect and discuss topics like these with your peers.

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