Leah Quesada

VP, Marketing and Communications

Leah Quesada

VP, Marketing and Communications at Xerox with over 25 years of experience in international business operations, product and channel marketing and communications, insights led marketing, commercial teaching, marketing strategy development and implementation, business and product development.

Why Print Marketing is Making a Comeback in 2018

By |Feb 5, 2018|

Leveraging marketing trends for growth is arguably more complicated today than ever before. In this post we’ll explore how Xerox channel partners can leverage today’s dynamic marketing landscape to drive growth.

  • Permalink Gallery

    5 Great Sales Prospecting Techniques to Add to Your Repertoire

5 Great Sales Prospecting Techniques to Add to Your Repertoire

By |Sep 14, 2017|

Xerox channel partners are not alone when it comes to prospecting challenges. Despite the vast array of digital tools available today, most salespeople find that time is the biggest barrier to creating a targeted prospecting strategy. But there are simple techniques that can help you overcome that barrier and find success.

How to Market Smarter – Lead Nurturing 101

By |Aug 24, 2017|

Lead generation is critical for business growth, but if 98% of all Marketing Qualified Leads (MQLs) never buy, what is a business owner to do? Categorizing leads and strategically nurturing them are an effective way to successfully beat those odds.

The Importance of Content Development in Driving Sales

By |Jul 13, 2017|

Content development is essential to capturing leads and driving demand online, and to starting customer conversation that convert to sales. The key is focusing your energy and time in the right places to maximize your investment.

4 Content Marketing Steps to Inbound Marketing Success

By |Jun 19, 2017|

Inbound marketing is a powerful, long-term method for driving demand and bringing in leads and has stood the test of time because it works. However, in order to use it successfully, it’s important to invest in the right type of content, and to amplify it consistently.