Leveraging marketing trends for growth is arguably more complicated today than ever before. In this post we’ll explore how Xerox channel partners can leverage today’s dynamic marketing landscape to drive growth.
Xerox channel partners are not alone when it comes to prospecting challenges. Despite the vast array of digital tools available today, most salespeople find that time is the biggest barrier to creating a targeted prospecting strategy. But there are simple techniques that can help you overcome that barrier and find success.
Lead generation is critical for business growth, but if 98% of all Marketing Qualified Leads (MQLs) never buy, what is a business owner to do? Categorizing leads and strategically nurturing them are an effective way to successfully beat those odds.
Content development is essential to capturing leads and driving demand online, and to starting customer conversation that convert to sales. The key is focusing your energy and time in the right places to maximize your investment.
Inbound marketing is a powerful, long-term method for driving demand and bringing in leads and has stood the test of time because it works. However, in order to use it successfully, it’s important to invest in the right type of content, and to amplify it consistently.