How These Marketing Tools Enhance the Benefits of Partnering with Xerox

First there were new partner enablement tools, like the Partner Solutions Playbook, the workflow mapping tool, and the App Finder. In June 2018 we greeted the new partner portal. October 2018 saw the release of a wealth of new ConnectKey® apps. Today we’re taking a closer look at another milestone on the road to helping partners succeed with Xerox: partner marketing resources intended to make working with Xerox simple and easy.

Xerox’s marketing resources give channel partners a leg up when it comes to generating leads and spurring sales. These easy to use enhancements were designed with partner growth in mind, emphasizing once again the depth of Xerox’s commitment to the success of its channel partner community.

Partners can apply these marketing tools to help them promote Xerox’s award-winning managed print services (MPS) and its ConnectKey®-enabled workplace assistants. Located on the re-designed Xerox Partner Portal, they’re as easy to find as they are to use. Optimized for mobile access and an improved online experience, they provide partners with valuable marketing information, as well as intel on Xerox’s products, services and support. Partners can even find easy to use event planning templates.

Marketing for Growth 

Partnering with one of the world’s most visible brands has benefits beyond the box. Xerox’s marketing expertise and brand power can now be put to work helping channel partners maximize customer engagements and close more deals. Here’s how:

  • Turn-key resources – new customer touch points include self-serve, multi-piece demand generation campaigns, HTML emails and newsletters, co-marketing brochures, videos, eBooks, infographics and proposals.
  • Social media syndication – augments partners’ existing social media strategy with an ongoing flow of engaging content. Curated, drafted posts are provided for channel partners to share on Twitter, Facebook and LinkedIn.
  • Redesigned partner badges – new badging options drive brand awareness and highlight the relationship between partners and Xerox. Badging can be showcased via window slicks and on apparel, collateral and signage.
  • Co-branding guidelines – partners can creatively leverage the strength of the Xerox brand while ensuring quality results and copyright/trademark requirements.

Make an Impact with Customers: The All-in-One Event Kit

Accredited Xerox MPS Channel Partners can take advantage of the Partner Event Marketing Toolkit, which offers all the essentials needed for hosting on-site customer events.  With materials designed to help partners grow their business by promoting Xerox’s services and technology, the all-in-one kit includes co-branded assets such as invitation templates, presentations, social media content and videos.

The strength of the kit is the one-two punch partners have when selling the power of Xerox’s MPS and ConnectKey-enabled workplace assistants – a business-building benefit that addresses customer pain points such as security, mobility, automation, cost management and employee productivity.

They’ve been well received by partners. Says Rick Lingon, vice president of sales & marketing, Virginia Business Systems, “We believe in customer-facing engagements, but limitations on time and resources can make it challenging to capture the full scope of Xerox’s services and technology portfolio. The toolkit will help us deliver even stronger customer experiences to drive new and recurring sources of revenue.”

Click here to learn more about expanding your business by partnering with Xerox.


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