With the advent of social media and the digital age, customer experience has replaced quality product, value and service as the most important marketing aims. But what does it mean in modern terms, and how do you measure it?
By balancing your product knowledge and experience with an understanding of your customer’s challenges and concerns, you can protect them from data threats and position yourself as a trusted advisor and industry expert they will rely on for years to come.
It’s easy to forget that most customers see new technology as the cause of headaches, not the solution. By leading with a problem solving approach, you can show your customers the benefits of investing in new technology and help them boost their productivity, and save time and money.
Too often salespeople think about the end game instead of investing in relationships with customers. These eight key strategies will guide Xerox Channel Partners as they help their sales teams relate to customers, build relationships, and ultimately close more B2B business.