As a sales professional think of your online presence as the digital sales representation of you. How you choose to use your digital self will have a direct effect on your sales process, your sales success and your sales career.
With the advent of social media and the digital age, customer experience has replaced quality product, value and service as the most important marketing aims. But what does it mean in modern terms, and how do you measure it?
By balancing your product knowledge and experience with an understanding of your customer’s challenges and concerns, you can protect them from data threats and position yourself as a trusted advisor and industry expert they will rely on for years to come.
It’s easy to forget that most customers see new technology as the cause of headaches, not the solution. By leading with a problem solving approach, you can show your customers the benefits of investing in new technology and help them boost their productivity, and save time and money.