Marketing

Maximizing Your Social ROI

A strong social media presence needs to be an integral component of any successful business. Here’s…

Why Customer Experience Matters

It’s easier to sell to existing customers than to win new ones. That’s why smart companies…

Updating Marketing Materials

A look at how to update your marketing materials or start a conversation with your customers…

Better ways to market to your production customers

What would happen if there were no road signs? Imagine if drivers had no indication of…

Channel Partner Marketing Toolkits

From a new partner portal and a continually evolving app portfolio, to partner enablement tools, Xerox…

Finding Growth in Different Markets

Too many salespeople think their target customer is “anyone with money”. For channel partners who want…

Samples Are Sexy

Samples are sexy – and they sell! Find out why so many printing companies are sending…

Win New Business with LinkedIn

Salespeople cite prospecting as their #1 challenge when ranking the most difficult parts of the sales…

3 Conversation Starters

Good content marketing engages customers by focusing on topics that matter to them. Here are three…