Vertical Markets

Stop Selling Ice Cubes to…

Smart marketers know that finding the right customer for the product means going well beyond the…

Solving Your Customers’ Problems, One…

Vertical markets present both a challenge and an opportunity for channel partners. Keeping up in today’s…

Drive More Sales by Helping…

Color printing presents a great opportunity for channel partners to start a new conversation with their…

5 Steps for Tackling Vertical…

Today’s customers are looking for more than equipment. They want suppliers like you to help grow…

HOW TO: Enhancing Overall Efficiency…

SMBs can differ vertically in the markets they serve, like healthcare, education or legal. Yet they…

Proven Approaches and Opportunities for…

Vertical markets – education, health care, finance, etc. – present unique challenges when it comes to…

Best Practices: Taking the Vertical…

Every vertical market – whether health care, real estate, education, finance, or another – faces unique…

Vertical Markets: Do you Know…

The secret to success in vertical markets is in understanding each sector— and then tailoring your…

HOW TO: Solving Records Filing…

Despite advancements in electronic medical records, the health care system remains largely based on paper. This…