Social media is an excellent way to engage with your connections and create warm prospects. Here is how to move people from social media connections into hardened sales prospects.
Unless you have strong marketing acumen, knowing what type of marketing candidate is most likely to succeed can be tricky. A few simple tips can help you learn what to look for and how to vet potential marketing candidates who can help your business succeed.
Email is 40 times better at customer acquisition than social media and with an average of $38 earned for every $1 spent. But thanks to changes in the buyer’s journey, advances in technology, and user thresholds for noisy inboxes, email strategy and etiquette is changing.
What if the conversation with your customers centered on the smart printer or multifunction printer (MFP) as an integral part of bringing the document and data together into a single managed service offering? What value would this bring and how would it translate into revenue and profit?