Channel Partner Connection

Connecting Xerox technology with your unique capabilities to innovate how SMBs can work better

5 Legacy Sales Techniques That Can Harm Business Growth

May 25, 2017|Best Practice, Business Development, Channel Partners, Selling|

In today’s self-serve buyer’s journey, 57% of the purchasing decision is complete before a prospect makes contact. It’s a new way of doing business, and it requires a modern approach to sales. Here’s how to update these 5 legacy sales techniques for today’s business world.

Building Content for the Sales Funnel

May 22, 2017|Business Development, Selling|

A good content strategy is critical to demand generation. Here’s how to choose the right topics and map them through the 3 sales funnels to ensure maximum return.

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    Protecting Your Customers from Data Breaches – The Big Four

Protecting Your Customers from Data Breaches – The Big Four

May 18, 2017|Best Practice, Security, Selling|

When it comes to SMBs many underestimate the risks to their data, or look for leaks in all the wrong places. Here are four unappreciated facts to challenge their perception and help you uncover opportunities to protect them from becoming the next big headline.

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    A Big Win for Xerox – and Big News for Xerox Channel Partners

A Big Win for Xerox – and Big News for Xerox Channel Partners

May 15, 2017|Business Development, Channel Partners, Partnering For Excellence|

Xerox’s CRN 5-star status, and their plan to add more partners, makes this a hugely exciting time for channel partners looking to grow and thrive by partnering with one of the world’s most recognizable brands.

Five Website Trends for an Exceptional Buyer’s Journey

May 11, 2017|Best Practice, Channel Partners, Marketing, Sales, Selling, social media|

Today’s customers expect seamless, consistent experiences across your digital and business locations. By taking the time to extend the local journey online, you’re delivering on those expectations to prospects, before you meet.