Channel Partner Connection

Connecting Xerox technology with your unique capabilities to innovate how SMBs can work better

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    Why There Are Immense Opportunities for Xerox Channel Partners in 2016

Why There Are Immense Opportunities for Xerox Channel Partners in 2016

Aug 22, 2016|Sales|

John Corley, President of Channel Partner Operations at Xerox, shares why 2016 is a great time for to be part of the Xerox Global Partner Program. With value-added services such as managed print, app development and software customization, Xerox channel partners can grow their wallet share and make themselves invaluable to their customers.

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    How to Make Sure Your Search Engine Marketing Campaigns Succeed

How to Make Sure Your Search Engine Marketing Campaigns Succeed

Aug 15, 2016|Marketing|

To SEM, or not to SEM – that is the search-marketing question. Pettrina Keogh, paid search and online advertising expert for Xerox Europe, breaks down the essentials that every channel partner should consider when creating their Search Engine Marketing campaigns.

How to Find Topics for Your Blog – That Will Get Read

Aug 8, 2016|Marketing, social media|

Consistently maintaining a blog can be hard work. However, finding topics that stand a chance of being read by your audience doesn’t need to be. Here are four very simple ways any channel partner can use to find topics that will ultimately drive demand for their services.

Understanding the Importance of Value-Based Selling

Aug 1, 2016|Managed Print Services|

Many channel partners continue to sell managed print document services as a product rather than as a valuable solution designed to address specific business problems. Robert Palmer from IDC makes the case for value-based selling.

8 Questions You Need To Answer When Selling MPS

Jul 25, 2016|Managed Print Services|

Lisa Graham shares eight questions that SMBs are likely to ask channel partners about managed print services. Get your responses prepared so that you have the best chance of securing the business.