In today’s self-serve buyer’s journey, 57% of the purchasing decision is complete before a prospect makes contact. It’s a new way of doing business, and it requires a modern approach to sales. Here’s how to update these 5 legacy sales techniques for today’s business world.
A good content strategy is critical to demand generation. Here’s how to choose the right topics and map them through the 3 sales funnels to ensure maximum return.
When it comes to SMBs many underestimate the risks to their data, or look for leaks in all the wrong places. Here are four unappreciated facts to challenge their perception and help you uncover opportunities to protect them from becoming the next big headline.
Xerox’s CRN 5-star status, and their plan to add more partners, makes this a hugely exciting time for channel partners looking to grow and thrive by partnering with one of the world’s most recognizable brands.