John Corley, President of Channel Partner Operations at Xerox, shares why 2016 is a great time for to be part of the Xerox Global Partner Program. With value-added services such as managed print, app development and software customization, Xerox channel partners can grow their wallet share and make themselves invaluable to their customers.
To SEM, or not to SEM – that is the search-marketing question. Pettrina Keogh, paid search and online advertising expert for Xerox Europe, breaks down the essentials that every channel partner should consider when creating their Search Engine Marketing campaigns.
Many channel partners continue to sell managed print document services as a product rather than as a valuable solution designed to address specific business problems. Robert Palmer from IDC makes the case for value-based selling.
Lisa Graham shares eight questions that SMBs are likely to ask channel partners about managed print services. Get your responses prepared so that you have the best chance of securing the business.