Topics relating to selling print supplies
Counterfeiters, of course, don’t make it easy to identify fake products and this facilitates inadvertent commingling with authentic items at any number of points in the distribution chain. So, what do you do to protect your business?
Partner Spotlight – Misco (CANCOM) Takes Innovative Approach to Increase Revenues with Xerox Supplies
One of my partners, Misco, is a successful provider of IT products and services to businesses, consumers and the public sector. One of the reasons for the company’s success is its ability to continually adapt to changing customer demands.
Reseller Trading Company Düsseldorf GmbH (R.T.C.) focuses on small to medium sized businesses such as doctors, lawyers and accountants, providing competitive prices and outstanding customer service across a range of printing and office products. As a result of introducing the Xerox Supplies for non-Xerox printers range, I’m pleased to say that R.T.C. has developed a new, profitable and previously untapped revenue source – generating 50% more revenue than planned.
Jensen embraces technology, and that’s why he uses Xerox Supplies Service. It lets him proactively monitor customers’ printer supplies and automatically alerts him exactly what supply item (even the part number) requires reordering. With Xerox Supplies Service, Jensen never misses an order.
Since making the switch to selling Xerox Supplies for non-Xerox Printers, Twepa has experienced increased demand from its customer base and has benefitted from improved margins. Xerox Supplies for non-Xerox printers can deliver impressive profit margins to its resellers and a cost savings of 25%-40% to customers when compared to OEM products.